Innovation & new products
The crazy market of mascaras
The very last months were rich in twists and turns on the mascara’s global market. And, when looking closer at it, one’s has the feeling...
Good vibrations for mascaras
One after another, Estée Lauder, Lancôme and Givenchy are launching innovative mascaras. Both Estée Lauder and Lancôme are betting on...
Iggesund unveils a new Invercote face
Swedish paperboard manufacturer Iggesund is launching a new version of its best-selling product, Invercote. The new Invercote version...
Double-headed mascara package corrects application mistakes
Mistake Proof is a new mascara line designed by Avon that allows users to both apply the product and, if need be, correct or erase...
New mascara sample by Socoplan
Socoplan, a subsidiary of Ileos Group, which specialised in the design of samples and single-use products, is proposing one of the...
