Inter Parfums has signed an exclusive worldwide license for the Roberto Cavalli brand. The luxury label’s fragrance business will be managed by Interparfums Italia, the fragrance maker’s wholly owned subsidiary based in Florence.
“We are enthusiastic about the potential of our partnership with Cavalli and its creative director, Fausto Puglisi. We will modernize and elevate the fragrance portfolio, build out a powerful global brand presence along with a robust omni-channel reach, strengthening visibility and improve shelf space. Our current plans call for brand extensions in 2024 and a new blockbuster scent for women in 2025. It is natural that the Cavalli brand be based in Italy utilizing our Florence resources, staff and infrastructure, which will be a long-term competitive advantage,” said Jean Madar, Chairman and Chief Executive Officer of Inter Parfums, Inc.
Established in 1970, Roberto Cavalli is a globally recognized Italian luxury lifestyle brand incorporating apparel for women, men and children, fashion accessories, home collections, and fragrances.
The brand’s fragrances debuted in 2002. In addition to two core lines the house launched the Roberto Cavalli Gold Collection, an ultra-premium fragrance collection, in 2014. Cavalli fragrances are distributed globally, with a concentration in Europe, the Middle East and the United States.
The license agreement became effective on July 6, 2023. The license for Cavalli perfumes was previously held by Coty Inc.